In 1938 George W. Trendle, who owned radio station WXYZ in Detroit, Michigan wanted a new and exciting adventure series that he could syndicate to other radio stations. He had already started two successful shows, The Lone Ranger and The Green Hornet, modeled after their comic book versions. But now he wanted something original - something new and exciting that might catch the interest of the American public. He told his writers that he thought a story with a dog would be a good way to go. Lassie had become an audience favorite, but Trendle didn't want a dog like Lassie. He wanted a tough, rugged dog to battle crime, not a soft and huggable dog like Lassie. So writer Tom Dougall created a husky dog that teamed up with a rugged peace officer that roamed the wild west Canadian wilderness. Sergeant Preston of the Royal Canadian Northwest Mounted Police and his trusty dog Yukon King became such a popular adventure series that it moved to television in 1955 on the CBS television network. The Quaker Oats company from Akron, Ohio sponsored the series, and as part of a promotion formed a land company that purchased a large parcel of land in the Canadian Northwest Territory and inserted legal titles to one inch portions of land into every box of Quaker Puffed Wheat and Quaker Puffed Rice!